Plans & Pricing
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(% of respondents)
Forrester Consulting | Ivalua
Data is from the June 2018 Forrester Consulting report titled "Enabling Smarter Procurement: How Modern Software Can Help Address Chief Procurement Officers' New Priorities" commissioned by Ivalua. 433 decision-makers with responsibility for or knowledge of procurement technology at their company in France, Germany, the Nordics, the UK and the US were surveyed online during January-May 2018. Respondents identified the number of employees at their company as 1,000-4,999 (41%), 5,000-19,000 (23%) and 20,000+ (36%). Ivalua is a procurement platform provider.
Areas in Which B2B Marketers in North America Are Most Interested in Using Artificial Intelligence to Support Their Marketing Strategy, Q1 2018 (% of respondents)
Extent to Which B2B Marketers in North America Understand the Differences Between Artificial Intelligence, Machine Learning and Predictive Modeling, Q1 2018 (% of respondents)
Expectations of Artificial Intelligence Among B2B Marketers in North America, Q1 2018 (% of respondents)
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Obstacles of Using Artificial Intelligence (AI) in Procurement and Supply Chain Processes According to Decision-Makers in Western Europe and the US, May 2018 (% of respondents)
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