Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Forrester Consulting | Visual IQ
Data is from the August 2016 Forrester Consulting report titled "Bring Algorithmic Attribution Up to Speed: Accelerate Your Attribution Insights for More Effective Digital Channel Optimization" commissioned by Visual IQ. 51 marketing decision-makers in the US (73%) and UK (27%) from a variety of industries were surveyed online in May and June 2016. Respondents identified their company's annual revenues as between $500 million-$1 billion (27%), $1 billion-$5 billion (27%) and more than $5 billion (46%). Respondents identified their positions as director who manages a team of managers and high-level contributors (37%), manager of a team of function practitioners (37%), project manager of ad hoc project teams (8%) and VP in charge of one/several large departments (18%). Respondents identified their level of responsibility when it comes to optimizing one or more of their company's marketing channels as final decision-maker (24%), part of a team making decisions (59%) and influence decisions (18%). Visual IQ is a cross channel marketing attribution software provider.
Mobile In-App Ad Performance Metrics Worldwide: Post-Install Action Rates, Display vs. Video, Q1 2019
Do US Amazon Marketplace Merchants Use Tools to Optimize Their Amazon Ads? (% of respondents, April 2019)
In What Technologies Do Companies Worldwide Plan* to Invest to Improve Their Customer Service? (% of respondents, March 2019)
Which Voice-Enabled Interactions Are US Companies Prioritizing? (% of respondents, March 2019)
What Barriers Are US Companies Encountering When Developing Voice-Enabled Apps? (% of respondents, March 2019)
Facebook’s Privacy Moves: Why Groups and Messaging Were Front and Center at f8, and Other Takeaways for Marketers
Advancing Marketing Attribution: A Two-Part Series on Making Holistic Attribution Work
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
How GDPR Affected Marketers in Its First Year
Is Influencer Impact on Brand Image and Safety a Concern for Marketers?