Critical Factors for Digital Out-of-Home Advertising Improvement According to UK Out-of-Home Specialists vs. Media Agencies, Jan 2017 (% of respondents) - eMarketer
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Critical Factors for Digital Out-of-Home Advertising Improvement According to UK Out-of-Home Specialists vs. Media Agencies, Jan 2017 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Ocean Outdoor

  • Methodology:

    Data is from the February 2017 Ocean Outdoor "DOOH Industry Study." 158 UK media agencies and out-of-home specialists were surveyed online during December 19, 2016-January 15, 2017. 54% of respondents were from media agencies and 46% were out-of-home media specialists. Ocean Outdoor is an out-of-home media company based in the UK.

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