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(% of respondents)
Data is from the February 2017 Ocean Outdoor "DOOH Industry Study." 158 UK media agencies and out-of-home specialists were surveyed online during December 19, 2016-January 15, 2017. 54% of respondents were from media agencies and 46% were out-of-home media specialists. Ocean Outdoor is an out-of-home media company based in the UK.
Branded Mobile Content Benchmarks in Select Countries: Average Time Spent, CTR and Share of Clicks, Q3 2017 (among impressions analyzed by Polar)
Branded Digital Content Benchmarks in Select Countries: Average Time Spent and CTR, by Device, Q3 2017 (among impressions analyzed by Polar)
UK Total Media Ad Spending, by Media, 2016-2018 (millions of £ and % change)
Digital Banner Ad Benchmarks in Select Countries in Europe: Viewability Rate*, Q3 2017 (among impressions measured by Meetrics)
UK Digital Display Ad Spending Share, by Format, H1 2017 (millions of £ and % of total)
UK Digital Out-of-Home Advertising: Growing Revenues and Growing Potential
Global Social Media StatPack: Platforms, Users and Devices
Is a Programmatic Push Coming to Out-of-Home Advertising in the UK?
Beyond Viewability: Google UK Talks About the Importance of Next-Wave Metrics
How Digital Changed the UK's Out-of-Home Marketplace
A Widening Ad Spending Gap in the UK