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Data is from the April 2018 Advertiser Perceptions "DMP Report, Wave 4: Part of the Programmatic Intelligence Report 1H 2018." 345 US advertising and agency decision-makers involved in the purchase of programmatic advertising who have used or worked with DMPs in the past year were surveyed during January 2018. Respondents were from the Advertiser Perceptions Media Decision Maker Database and third-party databases.
Change* in Marketing Spending on Amazon Ads in 2019 Among D2C Brands Worldwide, by Industry (% of respondents)
Change* in Marketing Spending on Facebook Ads in 2019 Among D2C Brands Worldwide, by Industry, April 2019 (% of respondents)
Change* in Marketing Spending on Select Ad Platforms/Types in 2019 Among D2C Brands Worldwide, April 2019 (% of respondents)
US Digital Ad Spending, by Format, 2017 & 2018 (billions, % of total and % change)
US Digital Ad Spending Share, by Pricing Model, 2009-2018 (% of total)
Advanced Targeting on TV 2019: An Update Ahead of the Upfronts
Digital Display Ad Pricing StatPack: Banner, Video, Mobile and Native CPMs, and Pricing Trends to Watch for in 2019
How GroupM Utilizes Supply Path Optimization
How Header Bidding Is Moving Into Apps
Five Charts: The State of Ad Fraud
Advanced TV Is the New Frontier for DSPs