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(% of respondents)
International Post Corporation
Data is from the January 2017 International Post Corporation report titled "Cross-Border E-Commerce Shopper Survey 2016." 24,331 cross-border digital buyers ages 16+ in 26 countries were surveyed online by Qualtrics during September 29-October 24, 2016. Respondents have bought physical goods online in the past 3 months and made a cross-border online purchase in the past year. Respondents were from Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Slovenia, Spain, Sweden, Switzerland, the UK and the US. International Post Corporation is a service provider for the postal industry.
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2018 Holiday Season Digital Ad Spending Allocation According to US Retail Digital Advertising Decision-Makers, by Format (% of total)
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