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Data is from the September 2016 Barilliance report titled "Abandonment Cart Emails Best Practice." 1,533,732 triggered emails sent from 209 ecommerce websites worldwide during August 1-30, 2016 were studied. The data was grouped, then the conversion rates were calculated of the first, second and third emails in the series, as well as the conversion rates for the time delay of campaigns. Barilliance is an ecommerce personalization software company.
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