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Social Media Examiner
Data is from the May 2017 Social Media Examiner "2017 Social Media Marketing Industry Report." 5,710 marketers worldwide from a variety of industries were surveyed online in January 2017. Respondents were from the US (49%), the UK (8%), Canada (6%), Australia (4%), India (4%) and other countries (29%). Respondents identified the number of employees at their company as 1 (22%), 2-10 (39%), 11-25 (11%), 26-99 (12%), 100-249 (6%), 250-499 (3%), 500-999 (2%) and 1,000+ (5%). Respondents identified their focus as primarily marketing to consumers (67%) and to businesses (33%).
Messaging App Users Worldwide Who Have Increased Their Usage of Select Communication Methods, May 2017 (% of respondents)
Share of YouTube Influencers Worldwide Who Participate in Branded Video Content, by Genre, Q2 2017 (% of total)
Share of Facebook Influencers Worldwide Who Participate in Branded Video Content, by Genre, Q2 2017 (% of total)
Social Ad Benchmarks Worldwide, by Platform, Q3 2017 (among impressions and clicks analyzed by 4C)
Most Engaging Type of Social Media Content According to Social Media Marketers Worldwide, July 2017 (% of respondents)
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