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Social Media Examiner
Data is from the May 2017 Social Media Examiner "2017 Social Media Marketing Industry Report." 5,710 marketers worldwide from a variety of industries were surveyed online in January 2017. Respondents were from the US (49%), the UK (8%), Canada (6%), Australia (4%), India (4%) and other countries (29%). Respondents identified the number of employees at their company as 1 (22%), 2-10 (39%), 11-25 (11%), 26-99 (12%), 100-249 (6%), 250-499 (3%), 500-999 (2%) and 1,000+ (5%). Respondents identified their focus as primarily marketing to consumers (67%) and to businesses (33%).
Digital Areas that Are Top Priorities in 2018 According to Client-Side Marketers Worldwide (% of respondents)
Digital Marketing Tactics on Which Client-Side Marketers Worldwide Plan to Increase Spending in 2018 (% of respondents)
US Social Network Users and Penetration, 2017-2022
US Social Network User Penetration, by Platform, 2018 (% of internet users)
Demographic Profile of US Twitter Users, 2018 (% of social network users in each group)
Influencer Marketing 2018: Why Disclosure Is a Must—and How Branded Content Tools Fit In
Grocery Digital Marketing: Using Ecommerce to Shape Brand Messages
How Publishers Can Profit from Buying Facebook Traffic
Consumer Trust Is Paramount for Brand Safety, Says Boxed
For Some Parents, Snapchat Usage Is a Concern
Data Feed: February 21, 2018