Consumers in China Who Prefer Local vs. Foreign Brands, by Product Category, July 2017 (% of respondents) - eMarketer
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Consumers in China Who Prefer Local vs. Foreign Brands, by Product Category, July 2017 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    McKinsey & Company

  • Methodology:

    Data is from the November 2017 McKinsey & Company report titled "Double-clicking on the Chinese consumer." 10,000 consumers ages 18-65 in China were surveyed online and offline during May-July 2017. Respondents were drawn from across 44 cities and 7 rural villages and towns. McKinsey & Company conducts a similar survey annually.

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