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MTM London | SpotX
Data is from the September 2017 MTM London report titled "The Connected TV Advertising Opportunity in Europe" commissioned by SpotX. Forecasts are based on a review of industry data on connected TVs in France, Germany, Italy, Spain and the UK; in-depth interviews with 46 senior broadcasting and advertising industry participants; and a series of executive seminars during June-July 2017 held in London, Madrid, Milan, Munich and Paris. MTM London is an international research and strategy consulting firm. SpotX is a video ad serving platform.
Which Campaign Insights Do Brand Marketers in Western Europe* and the US Find Most Valuable from Their Media Buying Partners? (% of respondents, April 2018)
What Are the Most Effective Online Tactics Used vs. the Most Difficult Online Tactics to Execute in a Digital Marketing Strategy for Companies Worldwide? (% of respondents, Oct 2018)
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at What Phase During the Campaign Life Cycle Do Senior Marketing Professionals Worldwide Begin Optimization? (% of respondents, Aug 2018)
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US Video Ad Spending 2018: Updated Forecast Methodology and New Social Video Ad Revenue Estimates
How Header Bidding Is Moving Into Apps
What Brands Want from In-App Programmatic Advertising
Lack of Understanding Limits In-App Header Bidding, For Now
First-Price Auctions Are Driving Up Ad Prices