Connected TV Ad Spending in Select Countries in Western Europe, 2016 & 2020 (millions of €) - eMarketer
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Connected TV Ad Spending in Select Countries in Western Europe, 2016 & 2020 (millions of €)

Chart Profile

  • Measurement:

    (millions of €)

  • Data Covered:

  • Source:

    MTM London | SpotX

  • Methodology:

    Data is from the September 2017 MTM London report titled "The Connected TV Advertising Opportunity in Europe" commissioned by SpotX. Forecasts are based on a review of industry data on connected TVs in France, Germany, Italy, Spain and the UK; in-depth interviews with 46 senior broadcasting and advertising industry participants; and a series of executive seminars during June-July 2017 held in London, Madrid, Milan, Munich and Paris. MTM London is an international research and strategy consulting firm. SpotX is a video ad serving platform.

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