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MTM London | SpotX
Data is from the September 2017 MTM London report titled "The Connected TV Advertising Opportunity in Europe" commissioned by SpotX. Forecasts are based on a review of industry data on connected TVs in France, Germany, Italy, Spain and the UK; in-depth interviews with 46 senior broadcasting and advertising industry participants; and a series of executive seminars during June-July 2017 held in London, Madrid, Milan, Munich and Paris. MTM London is an international research and strategy consulting firm. SpotX is a video ad serving platform.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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