Schedule a Demo
Does My Company Subscribe?
(millions of €)
MTM London | SpotX
Data is from the September 2017 MTM London report titled "The Connected TV Advertising Opportunity in Europe" commissioned by SpotX. Forecasts are based on a review of industry data on connected TVs in France, Germany, Italy, Spain and the UK; in-depth interviews with 46 senior broadcasting and advertising industry participants; and a series of executive seminars during June-July 2017 held in London, Madrid, Milan, Munich and Paris. MTM London is an international research and strategy consulting firm. SpotX is a video ad serving platform.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
General Data Protection Regulation (GDPR): What Companies Need to Know Now
Artificial Intelligence for Marketers: The Future Is Already Here
Nokia Dives into Virtual Reality Advertising with ‘Healthier Together’ Campaign
Marketers in India Still Reluctant to Spend Big Despite Sizable Digital Opportunities
What Marketers Prioritize When Choosing DMPs
Melding Marketing and Ad Tech a Challenge for B2C Companies