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(millions of Chinese yuan renminbi and % change)
iResearch Consulting Group
Data is from the September 2017 iResearch Consulting Group "2017 China Over-the-Top (OTT) TV Advertising Market Research Report." Data in the report consists of device ownership data, ad spending data and industry ad spending data. Device ownership data was established by benchmarking against data from GfK; ad spending data was based on companies' financial reports, interviews with industry experts and iResearch's statistic forecasting model; industry ad spending data was drawn from iResearch's iAdTracker, which monitored daily banner ad spending data on over 200 digital media outlets in China during January-July 2017. iResearch Consulting Group is a digital research and consulting firm headquartered in China.