Connected TV Ad Benchmarks Worldwide: Completion, Engagement and Average View Rates, 2015 (among impressions served by Innovid) - eMarketer
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Connected TV Ad Benchmarks Worldwide: Completion, Engagement and Average View Rates, 2015 (among impressions served by Innovid)

Connected TV Ad Benchmarks Worldwide: Completion, Engagement and Average View Rates, 2015 (among impressions served by Innovid)

Chart Profile

  • Measurement:

    (among impressions served by Innovid)

  • Data Covered:

  • Source:

    Innovid

  • Methodology:

    Data is from the February 2016 Innovid report titled "2016 Global Video Benchmarks." Billions of ad impressions worldwide across thousands of interactive and standard pre-roll video campaigns were analyzed during January-December 2015. Innovid is a video ad technology platform that delivers interactive and addressable ad formats.

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