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(among impressions served by Innovid)
Data is from the February 2016 Innovid report titled "2016 Global Video Benchmarks." Billions of ad impressions worldwide across thousands of interactive and standard pre-roll video campaigns were analyzed during January-December 2015. Innovid is a video ad technology platform that delivers interactive and addressable ad formats.
Type of Ads/Marketing for Digital Disruptor Brands* that US Internet Users Remember Most, May 2018 (% of respondents)
Reasons that the GDPR Is Important According to UK Internet Users, May 2018 (% of respondents)
Concerns that Internet Users in Select Countries in Western Europe Have About Using Voice Assistants*, Nov 2017 (% of respondents)
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
General Data Protection Regulation (GDPR): What Companies Need to Know Now
Artificial Intelligence for Marketers: The Future Is Already Here
Why DSPs Are Applying AI to Programmatic Bidding
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What Marketers Prioritize When Choosing DMPs
Melding Marketing and Ad Tech a Challenge for B2C Companies