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(among impressions served by Innovid)
Data is from the February 2016 Innovid report titled "2016 Global Video Benchmarks." Billions of ad impressions worldwide across thousands of interactive and standard pre-roll video campaigns were analyzed during January-December 2015. Innovid is a video ad technology platform that delivers interactive and addressable ad formats.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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Disagreement Persists Over Viewability Definition