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ADGLOW | Elogia | Interactive Advertising Bureau Spain (IAB Spain)
Data is from the April 2017 Interactive Advertising Bureau Spain (IAB Spain) report titled "Estudio Anual de Redes Sociales" conducted by Elogia and sponsored by Adglow. 1,248 internet users ages 16-65 in Spain were surveyed online during March 2017. There is a margin of error of +/-2.8% with a 95.5% confidence level. The data was weighted to represent the distribution of the Spanish internet population according to data from the Observatorio Nacional de las Telecomunicaciones y de la Sociedad de la Información (ONTSI).
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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