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(% change vs. same period of prior year and % change vs. prior month)
Data is from the February 2017 Adobe report titled "Digital Economy Project." Data is based on an aggregated and anonymous data analysis of 15 billion website visits and 2.2 million products sold online in the US. Adobe measures 80% of all online transactions from the top 100 US retailers. The data is based on the Fisher Ideal Price Index.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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