Change in Spending on Personalization in 2019 by Companies Worldwide (% of respondents) - eMarketer

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Change in Spending on Personalization in 2019 by Companies Worldwide (% of respondents)

Change in Spending on Personalization in 2019 by Companies Worldwide (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Sitecore | SoDA

  • Methodology:

    Data is from the May 2019 SoDA report titled "Global Trends in Personalization" in partnership with Sitecore. 351 marketing and executive leaders worldwide were surveyed for 6 weeks during January-February 2019. Respondents are located in Australia (16%), Canada (7%), Europe (32%), Japan (15%) and US (31%) in companies with a digital marketing budget of less than $25 million (32%), $25-$50 million (18%), $50.1-$100 million (21%) or greater than $100 million (28%). Respondents held roles of C-level executive (56%) or marketing leader (44%). Sitecore is a provider of customer experience management software.

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