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Data & Marketing Association (DMA) | Winterberry Group
Data is from the August 2015 Direct Marketing Association (DMA) and Winterberry Group report titled "Quarterly Business Review Q2 2015: Current Economic Trends in Data-Driven Marketing." 422 US DMA members were surveyed online in July 2015. 266 respondents were marketers (63%), 125 were suppliers of marketing services and technology solutions (30%) and 31 were other (7%).