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Data & Marketing Association (DMA) (formerly Direct Marketing Association (DMA)) | Winterberry Group
Data is from the August 2015 Direct Marketing Association (DMA) and Winterberry Group report titled "Quarterly Business Review Q2 2015: Current Economic Trends in Data-Driven Marketing." 422 US DMA members were surveyed online in July 2015. 266 respondents were marketers (63%), 125 were suppliers of marketing services and technology solutions (30%) and 31 were other (7%).
Priorities vs. Challenges for Marketing Data and Technology According to Marketers in North America, Jan 2018 (% of respondents)
Marketing Automation Analytics/Reporting Capabilities that Are Most Important According to US B2B Marketing and Sales Professionals, Oct 2017 (% of respondents)
Marketing Automation Platform Features with Which US B2B Marketing and Sales Professionals Are Satisfied, Oct 2017 (% of respondents)
Features/Capabilities that Are Important When Choosing a Marketing Automation Vendor According to US B2B Marketing and Sales Professionals, Oct 2017 (% of respondents)
Top 10 Technologies for 2018 vs. 2020 According to US Retailers (% of respondents)
B2B Ecommerce 2018: Transforming Buying and Selling
Attribution Beyond Marketing: Using All Company Touchpoints to Achieve a True Customer View
How Advertisers Are Reorganizing Around Programmatic
Marketers’ Qualitative Insights Get Lost in Big Data Noise
Customer Engagement Is Driving Investment in Emerging Technology
The GDPR Is Leading to Marketing Tech Pivots