Change in Revenues Generated by Data-Driven Marketing Activity According to US Marketing Professionals, Q2 2015* & Q3 2015** (% of respondents) - eMarketer
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Change in Revenues Generated by Data-Driven Marketing Activity According to US Marketing Professionals, Q2 2015* & Q3 2015** (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Data & Marketing Association (DMA) (formerly Direct Marketing Association (DMA)) | Winterberry Group

  • Methodology:

    Data is from the August 2015 Direct Marketing Association (DMA) and Winterberry Group report titled "Quarterly Business Review Q2 2015: Current Economic Trends in Data-Driven Marketing." 422 US DMA members were surveyed online in July 2015. 266 respondents were marketers (63%), 125 were suppliers of marketing services and technology solutions (30%) and 31 were other (7%).

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