Change in Ecommerce Marketing Budget in 2019* According to Direct-to-Consumer Digital Retailers in North America, Feb 2019 (% of respondents) - eMarketer

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Change in Ecommerce Marketing Budget in 2019* According to Direct-to-Consumer Digital Retailers in North America, Feb 2019 (% of respondents)

Change in Ecommerce Marketing Budget in 2019* According to Direct-to-Consumer Digital Retailers in North America, Feb 2019 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    CommerceNext | Oracle

  • Methodology:

    Data is from the May 2019 CommerceNext report titled "How Leading Retailers and Direct-to-Consumer Brands Are Investing in Digital" sponsored by Oracle. 100 digital retail senior leaders in North America were surveyed during January-February 2019. The breakdown of how these retailers sell to consumers is digital-first, DTC brands (27%), wholesale manufacturers selling direct like Nike and Sony (25%), traditional DTC brands with physical stores and ecommerce websites like J.Crew (22%), traditional multi-brand retailers like Walmart, Target, Best Buy (14%), digital first, multi-brand retailers like Amazon, eBay, Wayfair (12%). 51% of the retailers had annual revenues of $100 million to $500+ million. The respondents in the survey identified their titles as c-suite, head of ecommerce/ecommerce leader, marketing direct/leader or other.

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