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(% of respondents)
Data is from the February 2017 Thrive Analytics "Local Pulse Report: 2017 Key Highlights." 1,067 US SMBs were surveyed online during January 19-30, 2017. Respondents identified the size of their businesses as sole proprietor (30%), 2-4 employees (38%), 5-9 employees (16%), 10-19 employees (7%), 20-25 employees (2%) and 25+ employees (7%). Respondents identified their company as “at-your-service” (e.g., carpet cleaners, locksmiths, pest control) (17%), automotive (e.g., boats, motorcycles, new cars) (7%), B2B (e.g., manufacturers, wholesalers) (1%), “build-it” (e.g., building materials, contractors, windows) (11%), healthcare (e.g., dentists, hospitals, physicians, veterinarians) (10%), knowledge services (e.g., banks, education, insurance) (18%), lifestyle (e.g., florists, furniture, real estate, restaurants) (21%) and maintain & repair (e.g., body shops, HVAC, plumbers, roofing) (15%).
Data-Driven Use Cases that Will Occupy Their Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
General Marketing Topics or Developments that Will Command the Most Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
Actions Taken by Mobile Ad Executives Worldwide in Response to Concerns About the Amount of Mobile Ad Fraud, Oct 2017 (% of respondents)
Primary Method Used by US Digital Publishers to Sell Digital Media Inventory, Summer 2017 (% of respondents)
Requirements for Participating in Guaranteed-Revenue Contracts According to US Digital Publishers, Summer 2017 (% of respondents)
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For Ad Buyers, a Tale of Two Identity Graphs Emerges in 2018
Data Suggests Surprising Shift: Duopoly Not All-Powerful
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