Change in Coupon Use Among US Coupon Users, by Generation, Q3 2015 (% of respondents of each group) - eMarketer
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Change in Coupon Use Among US Coupon Users, by Generation, Q3 2015 (% of respondents of each group)

Change in Coupon Use Among US Coupon Users, by Generation, Q3 2015 (% of respondents of each group)

Chart Profile

  • Measurement:

    (% of respondents of each group)

  • Data Covered:

  • Source:

    Valassis

  • Methodology:

    Data is from the March 2016 Valassis "2K16 Valassis Coupon Intelligence Report: Savvy Shoppers Provide Reality Check." 1,000 US internet users ages 18+ were surveyed online during Q3 2015 by Ipsos. Consumers were emailed an invitation to participate in the survey and were given 3 days to complete it. Responses were weighted by factors obtained from national census data to provide appropriate representations of demographic groups at summary levels. Valassis a direct mail media and marketing company.

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