Change in 2016 Sales Enablement Budget According to US B2B Marketing/Sales Professionals (% of respondents) - eMarketer
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Change in 2016 Sales Enablement Budget According to US B2B Marketing/Sales Professionals (% of respondents)

Change in 2016 Sales Enablement Budget According to US B2B Marketing/Sales Professionals (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Heinz Marketing | Highspot

  • Methodology:

    Data is from the June 2016 Highspot and Heinz Marketing "Sales Enablement Practitioner Survey." 384 US B2B marketing and sales professionals were surveyed during March 17-April 1, 2016. Respondents identified their role as marketing senior leadership (24.0%), marketing team member (12.5%), sales enablement senior leadership (13.5%), sales enablement team member (4.9%), sales manager (9.1%), sales operations (7.3%), sales representative (13.0%) and sales senior leadership (15.6%). Respondents reported having a dedicated sales enablement department for less than 2 years (39.4%), between 2-5 years (35.0%) and 5+ years (25.6%). Highspot is a sales enablement platform. Heinz Marketing is a B2B marketing and sales acceleration company.

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