Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Heinz Marketing | Highspot
Data is from the June 2016 Highspot and Heinz Marketing "Sales Enablement Practitioner Survey." 384 US B2B marketing and sales professionals were surveyed during March 17-April 1, 2016. Respondents identified their role as marketing senior leadership (24.0%), marketing team member (12.5%), sales enablement senior leadership (13.5%), sales enablement team member (4.9%), sales manager (9.1%), sales operations (7.3%), sales representative (13.0%) and sales senior leadership (15.6%). Respondents reported having a dedicated sales enablement department for less than 2 years (39.4%), between 2-5 years (35.0%) and 5+ years (25.6%). Highspot is a sales enablement platform. Heinz Marketing is a B2B marketing and sales acceleration company.
Areas in Which B2B Marketers in North America Are Most Interested in Using Artificial Intelligence to Support Their Marketing Strategy, Q1 2018 (% of respondents)
Extent to Which B2B Marketers in North America Understand the Differences Between Artificial Intelligence, Machine Learning and Predictive Modeling, Q1 2018 (% of respondents)
Expectations of Artificial Intelligence Among B2B Marketers in North America, Q1 2018 (% of respondents)
US Total Media Ad and Marketing Spending, by Media/Segment, 2014-2020 (billions and % change)
Current and Expected Usage of Artificial Intelligence (AI) for Procurement and Supply Chain Processes According to Decision-Makers in Western Europe and the US, May 2018 (% of respondents)
B2B Marketing Data: Capturing and Managing Data for Actionable Insights
B2B Ecommerce 2018: Transforming Buying and Selling
What's Holding B2Bs Back from More Advanced Data Management
Marketers’ Roundtable: Your Data-Driven Marketing Is Only as Strong as the Tech Stack That Supports It
Why Marketers Struggle to Define Artificial Intelligence
The Right Data Management Strategy Allows for Better B2B Campaign Execution