Change in 2016 Analytics Budget According to US Marketing Managers (% of respondents) - eMarketer

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Change in 2016 Analytics Budget According to US Marketing Managers (% of respondents)

Change in 2016 Analytics Budget According to US Marketing Managers (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Black Ink ROI

  • Methodology:

    Data is from the March 2016 Black Ink ROI "C-Level 2016 Marketing Study." 117 US marketing managers were surveyed in December 2015. Respondents identified their titles as senior-level manager (18%), mid-level manager (28%), first-level manager (37%), nonmanager (14%) and unknown (3%). The margin of error is +/-7.5 percentage points at a 90% confidence level.

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