Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Interactive Advertising Bureau (IAB) | Winterberry Group
Data is from the March 2019 Winterberry Group report titled "The Outlook for Data 2019: A Snapshot Into the Evolving Role of Audience Insight" in partnership with IAB Data Center of Excellence. 105 digital marketing and media practitioners were surveyed online during January 2019. Respondents are part of IAB special-interest committee members. Respondents are marketers (1.9%), marketing service providers (26.7%), publishers or media providers (23.8%), technology developers (36.2%) or other with experience levels of less than 1 year (1.9%), 1-5 years (10.5%), 6-10 years (23.8%), 11-15 years (23.8%) or more than 16 years (40.0%).
What Will Be the Most Transformative Application of Innovation for Customer Service for Businesses Worldwide in the Next 5-10 Years? (% of respondents, April 2019)
Which 3 Technology Trends Will Offer the Biggest Opportunity to the Customer Service Department of Businesses Worldwide by 2020? (% of respondents, by region)
What Metrics Do B2B and B2C Companies Worldwide Use to Measure ROI? (% of respondents, April 2019)
Top Channels for Customer Service in 2020 According to Customer Service Executives Worldwide (% of respondents)
Top 3 KPIs Tracked by US Direct-to-Consumer Brands for TV Ads, Jan 1, 2018-March 31, 2019
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