Challenges of Programmatic Advertising According to Brand Advertisers Worldwide, Aug 2017 (% of respondents) - eMarketer
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Challenges of Programmatic Advertising According to Brand Advertisers Worldwide, Aug 2017 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Infectious Media

  • Methodology:

    Data is from the November 2017 Infectious Media "Report into the programmatic in-house trend." 214 brand advertisers from various industries worldwide were surveyed by Qualtrics during July-August 2017. Respondents were from Asia-Pacific (16.5%), Europe, Middle East and Africa (39.0%), Latin America (7.9%) and North America (36.7%). Respondents had responsibility over their company's programmatic advertising, with annual programmatic budgets of over $100,000.

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