Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Brightcove | Demand Metric
Data is from the February 2016 Demand Metric report titled "Interactive Video: Defining & Measuring Performance" sponsored by Brightcove. 515 marketing professionals in North America who use video as a form of content marketing were surveyed online during September 11-October 13, 2015. Respondents identified their roles as creative/content producer (27%), IT or technical resources (10%), marketing (24%), president, CEO or owner (21%), sales (4%) and other (14%). Respondents were from mostly or entirely B2B (46%), mostly or entirely B2C (19%) or a blend of B2B and B2C (35%) organizations. Respondents identified their company's annual sales as $10 million or less (51%), between $10 million-$24 million (12%), between $25 million-$99 million (8%), between $500 million-$999 million (5%) or $1+ billion (16%).
Type of Ads/Marketing for Digital Disruptor Brands* that US Internet Users Remember Most, May 2018 (% of respondents)
Reasons that the GDPR Is Important According to UK Internet Users, May 2018 (% of respondents)
Concerns that Internet Users in Select Countries in Western Europe Have About Using Voice Assistants*, Nov 2017 (% of respondents)
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
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