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(% of respondents)
Brightcove | Demand Metric
Data is from the February 2016 Demand Metric report titled "Interactive Video: Defining & Measuring Performance" sponsored by Brightcove. 515 marketing professionals in North America who use video as a form of content marketing were surveyed online during September 11-October 13, 2015. Respondents identified their roles as creative/content producer (27%), IT or technical resources (10%), marketing (24%), president, CEO or owner (21%), sales (4%) and other (14%). Respondents were from mostly or entirely B2B (46%), mostly or entirely B2C (19%) or a blend of B2B and B2C (35%) organizations. Respondents identified their company's annual sales as $10 million or less (51%), between $10 million-$24 million (12%), between $25 million-$99 million (8%), between $500 million-$999 million (5%) or $1+ billion (16%).
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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