Challenges of Creating and Using Interactive Video* According to Marketers in North America, Oct 2015 (% of respondents) - eMarketer
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Challenges of Creating and Using Interactive Video* According to Marketers in North America, Oct 2015 (% of respondents)

Challenges of Creating and Using Interactive Video* According to Marketers in North America, Oct 2015 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Brightcove | Demand Metric

  • Methodology:

    Data is from the February 2016 Demand Metric report titled "Interactive Video: Defining & Measuring Performance" sponsored by Brightcove. 515 marketing professionals in North America who use video as a form of content marketing were surveyed online during September 11-October 13, 2015. Respondents identified their roles as creative/content producer (27%), IT or technical resources (10%), marketing (24%), president, CEO or owner (21%), sales (4%) and other (14%). Respondents were from mostly or entirely B2B (46%), mostly or entirely B2C (19%) or a blend of B2B and B2C (35%) organizations. Respondents identified their company's annual sales as $10 million or less (51%), between $10 million-$24 million (12%), between $25 million-$99 million (8%), between $500 million-$999 million (5%) or $1+ billion (16%).

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