Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Brightcove | Demand Metric
Data is from the February 2016 Demand Metric report titled "Interactive Video: Defining & Measuring Performance" sponsored by Brightcove. 515 marketing professionals in North America who use video as a form of content marketing were surveyed online during September 11-October 13, 2015. Respondents identified their roles as creative/content producer (27%), IT or technical resources (10%), marketing (24%), president, CEO or owner (21%), sales (4%) and other (14%). Respondents were from mostly or entirely B2B (46%), mostly or entirely B2C (19%) or a blend of B2B and B2C (35%) organizations. Respondents identified their company's annual sales as $10 million or less (51%), between $10 million-$24 million (12%), between $25 million-$99 million (8%), between $500 million-$999 million (5%) or $1+ billion (16%).
Reasons that the GDPR Is Important According to UK Internet Users, May 2018 (% of respondents)
Concerns that Internet Users in Select Countries in Western Europe Have About Using Voice Assistants*, Nov 2017 (% of respondents)
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
General Data Protection Regulation (GDPR): What Companies Need to Know Now
Artificial Intelligence for Marketers: The Future Is Already Here
Nokia Dives into Virtual Reality Advertising with ‘Healthier Together’ Campaign
Marketers in India Still Reluctant to Spend Big Despite Sizable Digital Opportunities
What Marketers Prioritize When Choosing DMPs
Melding Marketing and Ad Tech a Challenge for B2C Companies