Challenges Their Company Would Face When Using Artificial Intelligence (AI) for Marketing According to US B2B Marketers, Nov 2016 (% of respondents) - eMarketer
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Challenges Their Company Would Face When Using Artificial Intelligence (AI) for Marketing According to US B2B Marketers, Nov 2016 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Demandbase | Wakefield Research

  • Methodology:

    Data is from the December 2016 Demandbase "Artificial Intelligence (AI) Survey" in conjunction with Wakefield Research. 500 US B2B marketers at the manager level or above from companies with 250+ employees were surveyed online during November 10-22, 2016. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary by more than +/-4.4 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample. Demandbase is an account-based marketing (ABM) company. Wakefield Research is a market research company.

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