Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Demandbase | Wakefield Research
Data is from the December 2016 Demandbase "Artificial Intelligence (AI) Survey" in conjunction with Wakefield Research. 500 US B2B marketers at the manager level or above from companies with 250+ employees were surveyed online during November 10-22, 2016. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary by more than +/-4.4 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample. Demandbase is an account-based marketing (ABM) company. Wakefield Research is a market research company.
Percent of Their Company's Budget Allocated to Marketing According to US* B2B Marketing Professionals, Sep 2018 (% of respondents)
What Are the Leading Areas of Marketing Spending for US* B2B Marketing Professionals? (% of respondents, Sep 2018)
What Marketing Tactics Do US* B2B Marketing Professionals Use Most? (% of respondents, Sep 2018)
How Are B2B Marketers Worldwide Using Select Marketing Technologies? (% of respondents, Sep 2018)
B2B Ad Formats that B2B Marketers Worldwide Buy Programmatically, Sep 2018 (% of respondents)
B2B Marketing Data: Capturing and Managing Data for Actionable Insights
B2B Ecommerce 2018: Transforming Buying and Selling
Podcast Ads Aren't Commercials—They're Part of the Story
How B2B Marketers Can Step Up Their Precision and Personalization
Why Many B2B Marketers Struggle With CRM Integrations
Why Marketers Struggle to Define Artificial Intelligence