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(% of respondents)
Data is from the June 2016 Simply Measured "2016 State of Social Marketing Report." 350 social media professionals in North America were surveyed in April 2016. Respondents identified their role as analyst (2%), CMO (2%), community manager (2%), director of social media (5%), marketing manager (14%), social media manager (26%), VP or director of digital (3%), VP or director of marketing (8%) and other (38%). Simply measured is a social analytics company.
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