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Data is from the April 2018 Morning Consult report titled "The State of Retail 2018." 4,402 US internet users ages 18+ were surveyed online during March 1-5, 2018. The data was weighted to approximate a target sample of adults based on age, race/ethnicity, gender, educational attainment, and region. Results from the full survey have a margin of error of plus or minus 1 percentage points.
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