Categories Where US Subscription Holders Currently Have Subscriptions vs. Those in Which They Intend* to Enroll, May 2018 (% of respondents) - eMarketer

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Categories Where US Subscription Holders Currently Have Subscriptions vs. Those in Which They Intend* to Enroll, May 2018 (% of respondents)

Categories Where US Subscription Holders Currently Have Subscriptions vs. Those in Which They Intend* to Enroll, May 2018 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Magid

  • Methodology:

    Data is from the November 2018 Magid "2018 Subscription Study Research Report." 3,000 US internet users ages 18+ including 2,500 with an active subscription account were surveyed online during April 26-May 7, 2018. The survey sample was nationally representative for age, gender, ethnicity, region and income.

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