Campaign Management Priorities According to Marketing Professionals in North America, Jan 2018 (% of respondents) - eMarketer
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Campaign Management Priorities According to Marketing Professionals in North America, Jan 2018 (% of respondents)

Campaign Management Priorities According to Marketing Professionals in North America, Jan 2018 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Data & Marketing Association (DMA) | Pitney Bowes | Winterberry Group

  • Methodology:

    Data is from the April 2018 Data & Marketing Association (DMA) and Winterberry Group report titled "Elevating the Customer Experience" sponsored by Pitney Bowes. 455 advertisers, marketers, publishers, technology developers and marketing service providers in North America were surveyed during January 2018. Respondents identified their company as brand marketers (42%) and providers of marketing services and/or technology (58%).

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