Buying Methods that Media Buyers in Australia Expect to Use for Audio Advertising, Nov 2016 (% of respondents) - eMarketer
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Buying Methods that Media Buyers in Australia Expect to Use for Audio Advertising, Nov 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Hoop | Interactive Advertising Bureau Australia (IAB Australia)

  • Methodology:

    Data is from the February 2017 Interactive Advertising Bureau Australia (IAB Australia) and Hoop Group report titled "Digital Audio Advertising: State of the Nation." 253 marketing executives were surveyed online in November 2016. Respondents have either placed or planned audio advertising campaigns. 213 respondents worked in media agencies.

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