Business Goals that Have Been Achieved by Programmatic Campaigns According to US Retail Industry Marketers, March 2015 (% of respondents) - eMarketer

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Business Goals that Have Been Achieved by Programmatic Campaigns According to US Retail Industry Marketers, March 2015 (% of respondents)

Business Goals that Have Been Achieved by Programmatic Campaigns According to US Retail Industry Marketers, March 2015 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    WBR Digital

  • Methodology:

    Data is from the May 2015 WBR Digital report titled "Creating Optimal Customer Journeys with Programmatic Marketing" in conjunction with MediaMath. 117 US digital marketing and advertising professionals from online and multichannel retailers were surveyed online in March 2015. Participants included decision-makers and executives with responsibility for their company's advertising, consumer engagement and digital marketing strategies.

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