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(% of respondents)
Data is from the November 2016 Brightcove study titled "The Science of Social Video: Turning Views into Value." 5,500 internet users worldwide ages 18+ were surveyed online during September-October 2016. 2,000 respondents were US-based, 1,000 each were from France, Germany and the UK, and 500 were from Australia. All respondents had watched videos on at least 1 social media platform. Brightcove is a cloud platform for digital video.
Digital* and Mobile** Video Viewer Penetration in Latin America, by Country, 2016-2021
Digital* and Mobile** Video Viewer Penetration in Asia-Pacific, by Country, 2016-2021
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Mobile Video Viewer Penetration in France, by Age, 2018 (% of internet users in each group)
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