Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Interactive Advertising Bureau (IAB) | Millward Brown Digital
Data is from the June 2016 Interactive Advertising Bureau (IAB), Celtra and PadSquad report titled "The Mobile Scroller Ad Concept" conducted by Millward Brown Digital. 507 US mobile device users were surveyed during March 24-31, 2016. Respondents were randomly shown 1 of 2 ads on their mobile device prior to taking the survey—either a 320x50 expandable banner (n=256) or an ad scroller (n=251). The ad scroller format appears as a window that reveals the creative as the user scrolls within a content feed. Celtra provided the ad scroller format; PadSquad provided the creative. Celtra is a creative, analytics and optimization platform for display advertising. PadSquad is a provider of mobile advertising services.
What Is the Best Metric for Valuing Ads Across Media for US Agencies and Marketers? (% of respondents, May 2019)
Top 3 KPIs Tracked by US Direct-to-Consumer Brands for TV Ads, Jan 1, 2018-March 31, 2019
Length of TV Ads for US Direct-to-Consumer Brands, Jan 1, 2018-March 31, 2019
Response Rate to TV Ads for US Direct-to-Consumer Brands, by Ad Length, Jan 1, 2018-March 31, 2019
What Obstacles Are Preventing US TV Advertisers from Using Data to Build Audience Segments? (% of respondents, April 2019)
The Brand-Agency Relationship: Streamlining with In-House Teams and Flexible Engagement Models
Customer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences: The Building Blocks of a Better Customer Experience (A 4-Part Series)
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
How Brands Streamline Their Agency Partnerships
Verizon, Chobani and Trunk Club Execs on the Challenges and Successes of Operating In-House Agencies