Brand Marketers in Europe and the US Who Expect GDPR to Impact Their Audience Targeting Capabilities with Third-Party Data, Spring 2018 (% of respondents) - eMarketer

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Brand Marketers in Europe and the US Who Expect GDPR to Impact Their Audience Targeting Capabilities with Third-Party Data, Spring 2018 (% of respondents)

Brand Marketers in Europe and the US Who Expect GDPR to Impact Their Audience Targeting Capabilities with Third-Party Data, Spring 2018 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Sizmek

  • Methodology:

    Data is from the November 2018 Sizmek "Marketers Survey Results 2018: An Insider's Look at Media, Brand Safety, and Partnerships." 522 brand marketers in Europe and US from various industries were surveyed by Qualtrics during the spring of 2018. Respondents identified their job position as C-level (27%), director (18%), head of a department (21%), manager (22%) or VP (12%), located in France (15.1%), Germany (20.1%), UK (29.5%) or US (35.2%), with a number of employees of 2-99 (6%), 100-999 (29%), 1,000-4,999 (32%), 5,000-19,999 (22%) or 20,000 or more (9%), with annual revenues of less than $1 million (0%), $1 million-$100 million (29%), $100 million-$1 billion (30%), $1 billion-$5 billion (26%) or $5+ billion (13%). Sizmek is an omnichannel digital advertising platform.

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