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Demand Gen Report (DGR) | Synthio
Data is from the November 2017 Demand Gen Report (DGR) report titled "B2B Orgs Addressing Data Concerns to Achieve Audience-Centric Goals" sponsored by Synthio. 150 B2B marketing and sales professionals predominantly from North America (94%) were surveyed during October-November 2017. Respondents identified their company's annual revenues as less than $25 million (48%), $25-$50 million (14%), $50-$100 million (6%), $100-$500 million (11%), $500 million-$1 billion (3%) and more than $1 billion (18%). Demand Gen Report (DGR) is a publication for B2B marketing professionals. Synthio is a data-solution that automates the data cleansing process.
Revenue Priorities According to US B2B Revenue Marketers, Demand Marketers and Lead Marketers (% of respondents in each group, Aug 2018)
Use of Account-Based Marketing (ABM) Technology* According to US B2B Revenue Marketers, Demand Marketers and Lead Marketers (% of respondents in each group, Aug 2018)
What Social Media Platforms Do B2B and B2C Companies in Spain Use? (% of respondents, May 2018)
Attitudes of Business Buyers Worldwide Toward Personalization, by Generation, April 2018 (% of respondents in each group)
What Factors Do Business Buyers Worldwide Say Is Important to Winning Their Business? (% of respondents, by generation, April 2018)
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