Biggest Challenges of Maintaining Data Quality in Their Contact Database According to B2B Marketing and Sales Professionals in North America, Nov 2017 (% of respondents) - eMarketer
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Biggest Challenges of Maintaining Data Quality in Their Contact Database According to B2B Marketing and Sales Professionals in North America, Nov 2017 (% of respondents)

Biggest Challenges of Maintaining Data Quality in Their Contact Database According to B2B Marketing and Sales Professionals in North America, Nov 2017 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Demand Gen Report (DGR) | Synthio

  • Methodology:

    Data is from the November 2017 Demand Gen Report (DGR) report titled "B2B Orgs Addressing Data Concerns to Achieve Audience-Centric Goals" sponsored by Synthio. 150 B2B marketing and sales professionals predominantly from North America (94%) were surveyed during October-November 2017. Respondents identified their company's annual revenues as less than $25 million (48%), $25-$50 million (14%), $50-$100 million (6%), $100-$500 million (11%), $500 million-$1 billion (3%) and more than $1 billion (18%). Demand Gen Report (DGR) is a publication for B2B marketing professionals. Synthio is a data-solution that automates the data cleansing process.

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