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Demand Gen Report (DGR) | Synthio
Data is from the November 2017 Demand Gen Report (DGR) report titled "B2B Orgs Addressing Data Concerns to Achieve Audience-Centric Goals" sponsored by Synthio. 150 B2B marketing and sales professionals predominantly from North America (94%) were surveyed during October-November 2017. Respondents identified their company's annual revenues as less than $25 million (48%), $25-$50 million (14%), $50-$100 million (6%), $100-$500 million (11%), $500 million-$1 billion (3%) and more than $1 billion (18%). Demand Gen Report (DGR) is a publication for B2B marketing professionals. Synthio is a data-solution that automates the data cleansing process.
Marketing Automation Platform Features with Which US B2B Marketing and Sales Professionals Are Satisfied, Oct 2017 (% of respondents)
Marketing Automation Analytics/Reporting Capabilities that Are Most Important According to US B2B Marketing and Sales Professionals, Oct 2017 (% of respondents)
Features/Capabilities that Are Important When Choosing a Marketing Automation Vendor According to US B2B Marketing and Sales Professionals, Oct 2017 (% of respondents)
Sources Used by Senior IT Professionals Worldwide to Keep Ahead of Major Tech/Industry Changes, 2017 & 2018 (% of respondents)
US Digital Ad Performance Metrics: Google AdWords Search vs. Display Network CTR and CPC, by Industry, Aug 2017-Jan 2018 (among WordStream clients)
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