Biggest Benefits of Having a System in Place to Aggregate, Catalog and Manage All Visual Assets* Across Their Organization According to Senior Marketers in North America, Q2 2015 (% of respondents) - eMarketer

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Biggest Benefits of Having a System in Place to Aggregate, Catalog and Manage All Visual Assets* Across Their Organization According to Senior Marketers in North America, Q2 2015 (% of respondents)

Biggest Benefits of Having a System in Place to Aggregate, Catalog and Manage All Visual Assets* Across Their Organization According to Senior Marketers in North America, Q2 2015 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    CMO Council

  • Methodology:

    Data is from the August 2015 CMO Council report titled "From Content to Creativity: The Role of Visual Media in Impactful Brand Storytelling" conducted in partnership with Libris. 177 senior marketing leaders in North America were surveyed online in Q2 2015. Respondents were from B2B companies (52%), B2C companies (18%) and both B2B and B2C companies (30%). CMO Council is a global network of marketing executives. Libris provides visual asset management solutions.

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