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Chief Marketing Technologist | Walker Sands Communications
Data is from the November 2016 Walker Sands Communications and Chief Marketing Technologist report titled "State of Marketing Technology 2017: Closing the Gap Between Martech Innovation and Adoption." 335 US marketers were surveyed online during September 15-October 11, 2016. The survey was limited to professionals currently working in the marketing department of a company or organization. Respondents identified their marketing role as CMO (7%), consultant (7%), coordinator/specialist (20%), creative (16%), manager (22%), owner (8%), VP/director (14%) and other (6%). Respondents identified the number of employees at their company as 1-50 (32%), 51-99 (14%), 100-499 (24%), 500-999 (9%), 1,000-4,999 (11%) and 5,000+ (10%). Respondents identified their marketing budget as less than $100K (29%), $100K-$499,999 (20%), $500K-$999,999 (10%), $1 million-$4.9 million (16%), $5 million-$9.9 million (8%), $10 million-$99 million (10%) and $100+ million (6%). Respondents identified the number of marketing employees at their company as 1 (9%), 2-3 (23%), 4-5 (13%), 6-10 (18%), 11-50 (20%), 51-99 (9%) and 100+ (8%). Walker Sands Communications is a marketing and public relations firm that specializes in media relations for technology companies. Chief Marketing Technologist is a blog focused on marketing technology.
Average Number of Ad Networks, Exchanges and Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Average Number of Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Extent to Which B2B Marketers in North America Understand the Differences Between Artificial Intelligence, Machine Learning and Predictive Modeling, Q1 2018 (% of respondents)
Capabilities that UK and US Advertising Decision-Makers Want from Cross-Channel Audience-Based Technology Solutions, May 2018 (% of respondents)
Important Marketing and Measurement Technologies According to US Marketing Executives, March 2018 (% of respondents)
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