Benefits of Programmatic Marketing for Branding Campaigns According to Marketing Professionals in France, Aug 2016 (% of respondents) - eMarketer

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Benefits of Programmatic Marketing for Branding Campaigns According to Marketing Professionals in France, Aug 2016 (% of respondents)

Benefits of Programmatic Marketing for Branding Campaigns According to Marketing Professionals in France, Aug 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    EBG | Quantcast

  • Methodology:

    Data is from the October 2016 EBG report titled "Marketing Programmatique & Branding: Résultats du baromètre 2016 2ème édition" in collaboration with Quantcast. 850 marketing professionals were surveyed online during June 22-August 25, 2016. Respondents included advertisers (57%), agencies (14%) and publishers (29%). All of the advertisers and agencies were decision-makers, whether managers (45%) or stakeholders (55%) of digital display media buying. The industries represented include advertising/media, automotive, consumer electronics, consumer products/distribution, financial services/insurance, luxury, telecom/IT, services, textiles/fashion and tourism/hotels/leisure.

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