Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Adestra | The Institute of Direct and Digital Marketing (IDM)
Data is from the October 2016 The Institute of Direct and Digital Marketing (IDM) report titled "The state of digital personalization in 2016" sponsored by Adestra. 375 UK marketers were surveyed online in August 11-30, 2016. The survey was distributed among IDM members, the Direct Marketing Association and clients and prospects of Adestra. 86% of respondents had a marketing function and the remainder represented analytics, CRM, events, fundraising and sales. A broad range of industry sectors were represented, with a nearly equal split across B2B, B2C and B2B/B2C hybrid brands. The majority of respondents (52%) were at the middle-management level, followed by 33% in junior roles and 15% in senior management positions. Adestra is an email marketing provider.
What Causes US Internet Users to Distrust a Brand Most When Providing Their Personal Info? (% of respondents, Nov 2018)
Internet Users Who Have Seen an Ad or Received an Email that Contained Personal Info They Never Shared with that Brand, Nov 2018 (% of respondents)
US Publishers and Brand Marketers that Collect Audience Data, Nov 2018 (% of respondents)
How Do US Publishers and Brand Marketers Benchmark Data Success? (% of respondents, Nov 2018)
Why Do US Publishers and Brand Marketers Use Audience Data? (% of respondents, Nov 2018)
Facebook’s 2018 Year in Review: And What to Expect for Usage, Advertising and Privacy in 2019
Canada Trends in 2019: Three Emerging Areas for Digital Marketers
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
Who Is Using Digital Content Marketing in the US?
Why Are Some Publishers Selling Their Data?