Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Adestra | The Institute of Direct and Digital Marketing (IDM)
Data is from the October 2016 The Institute of Direct and Digital Marketing (IDM) report titled "The state of digital personalization in 2016" sponsored by Adestra. 375 UK marketers were surveyed online in August 11-30, 2016. The survey was distributed among IDM members, the Direct Marketing Association and clients and prospects of Adestra. 86% of respondents had a marketing function and the remainder represented analytics, CRM, events, fundraising and sales. A broad range of industry sectors were represented, with a nearly equal split across B2B, B2C and B2B/B2C hybrid brands. The majority of respondents (52%) were at the middle-management level, followed by 33% in junior roles and 15% in senior management positions. Adestra is an email marketing provider.
Timeframe in Which Beauty Marketers Worldwide* Believe Select Technologies/Capabilities Will Be Adopted at Scale, April 2018 (% of respondents)
Customer Interactions with Retailers Worldwide, by Channel, 2017 (millions)
Organizations/Entities that US Internet Users Trust to Keep Their Personal Data Most Secure, May 2018 (% of respondents)
Actions Taken by US Internet Users to Be More Digitally Secure, May 2018 (% of respondents)
Organizations/Entities that UK Internet Users Trust with Their Personal Information, May 2018 (% of respondents)
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US Digital Users: eMarketer's Estimates for 2018
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