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(% of respondents)
Adestra | The Institute of Direct and Digital Marketing (IDM)
Data is from the October 2016 The Institute of Direct and Digital Marketing (IDM) report titled "The state of digital personalization in 2016" sponsored by Adestra. 375 UK marketers were surveyed online in August 11-30, 2016. The survey was distributed among IDM members, the Direct Marketing Association and clients and prospects of Adestra. 86% of respondents had a marketing function and the remainder represented analytics, CRM, events, fundraising and sales. A broad range of industry sectors were represented, with a nearly equal split across B2B, B2C and B2B/B2C hybrid brands. The majority of respondents (52%) were at the middle-management level, followed by 33% in junior roles and 15% in senior management positions. Adestra is an email marketing provider.
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