Benefits of Achieving a More Complete/Unified View of the Customer According to Executives Worldwide, Oct 2015 (% of respondents) - eMarketer
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Benefits of Achieving a More Complete/Unified View of the Customer According to Executives Worldwide, Oct 2015 (% of respondents)

Benefits of Achieving a More Complete/Unified View of the Customer According to Executives Worldwide, Oct 2015 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Forbes Insights | SAS

  • Methodology:

    Data is from the February 2016 Forbes Insights report titled "Blazing the Trail from Data to Insight to Action: Executive Briefing" in partnership with SAS. 105 executives worldwide were surveyed during September-October 2015. Respondents were from Asia-Pacific (29%), Europe (30%), North America (32%) and the rest of the world (10%). Respondents identified their title as CEO/president (16%), CFO/treasurer/comptroller (4%), chief analytics officer (3%), chief data officer (1%), CIO/CTO/technology executive (46%), CMO/marketing executive (1%), COO/operations executive (7%), line of business head (4%), senior director/director (10%), SVP/VP (4%) and other C-level executive or general manager (5%). Respondents identified their company's revenues as between $500 million-$999.9 million (31%), between $1 billion-$4.9 billion (28%), between $5 billion-$9.9 billion (14%), between $10 billion-$49.9 billion (21%) and $50 billion or more (6%).

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