Barriers to Using Marketing Attribution More Effectively According to In-House Marketers Worldwide, 2016 & 2017 (% of respondents) - eMarketer
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Barriers to Using Marketing Attribution More Effectively According to In-House Marketers Worldwide, 2016 & 2017 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    AdRoll | Econsultancy

  • Methodology:

    Data is from the October 2017 Econsultancy report titled "The State of Marketing Attribution 2017" in association with AdRoll. 987 marketers from various industries were surveyed online during July 2017. Respondents were in-house marketers (74%) and supply-side professionals including agencies, consultants and vendors (26%). Respondents were based in Asia-Pacific (22%), Europe (53%), North America (22%) and other (3%). Respondents from Econsultancy and AdRoll's respective user bases were emailed a link to the survey, and the survey was promoted via social media. The incentive for taking part in the survey is an free, advance copy to the report prior to publication. AdRoll is a retargeting platform.

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