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AdRoll | Econsultancy
Data is from the October 2017 Econsultancy report titled "The State of Marketing Attribution 2017" in association with AdRoll. 987 marketers from various industries were surveyed online during July 2017. Respondents were in-house marketers (74%) and supply-side professionals including agencies, consultants and vendors (26%). Respondents were based in Asia-Pacific (22%), Europe (53%), North America (22%) and other (3%). Respondents from Econsultancy and AdRoll's respective user bases were emailed a link to the survey, and the survey was promoted via social media. The incentive for taking part in the survey is an free, advance copy to the report prior to publication. AdRoll is a retargeting platform.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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