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AdRoll | Econsultancy
Data is from the October 2017 Econsultancy report titled "The State of Marketing Attribution 2017" in association with AdRoll. 987 marketers from various industries were surveyed online during July 2017. Respondents were in-house marketers (74%) and supply-side professionals including agencies, consultants and vendors (26%). Respondents were based in Asia-Pacific (22%), Europe (53%), North America (22%) and other (3%). Respondents from Econsultancy and AdRoll's respective user bases were emailed a link to the survey, and the survey was promoted via social media. The incentive for taking part in the survey is an free, advance copy to the report prior to publication. AdRoll is a retargeting platform.
Reasons that the GDPR Is Important According to UK Internet Users, May 2018 (% of respondents)
Concerns that Internet Users in Select Countries in Western Europe Have About Using Voice Assistants*, Nov 2017 (% of respondents)
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
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