Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Forrester Consulting | LiveIntent
Data is from the June 2017 Forrester Consulting report titled "Kick-Start You Adtech/Martech Convergence" commissioned by LiveIntent. 108 US B2C advertising/marketing decision-makers from a variety of industries were surveyed during March 2017. Respondents identified their role as director (50%), VP (36%) and C-level executive (14%). Respondents identified the number of employees at their company as between 1,000-4,999 (55%), 5,000-19,999 (30%) and 20,000+ (15%).
Average Number of Ad Networks, Exchanges and Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Average Number of Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Extent to Which B2B Marketers in North America Understand the Differences Between Artificial Intelligence, Machine Learning and Predictive Modeling, Q1 2018 (% of respondents)
Capabilities that UK and US Advertising Decision-Makers Want from Cross-Channel Audience-Based Technology Solutions, May 2018 (% of respondents)
Important Marketing and Measurement Technologies According to US Marketing Executives, March 2018 (% of respondents)
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