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Forrester Consulting | LiveIntent
Data is from the June 2017 Forrester Consulting report titled "Kick-Start You Adtech/Martech Convergence" commissioned by LiveIntent. 108 US B2C advertising/marketing decision-makers from a variety of industries were surveyed during March 2017. Respondents identified their role as director (50%), VP (36%) and C-level executive (14%). Respondents identified the number of employees at their company as between 1,000-4,999 (55%), 5,000-19,999 (30%) and 20,000+ (15%).
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Marketing Automation Platform Features with Which US B2B Marketing and Sales Professionals Are Satisfied, Oct 2017 (% of respondents)
Features/Capabilities that Are Important When Choosing a Marketing Automation Vendor According to US B2B Marketing and Sales Professionals, Oct 2017 (% of respondents)
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