Barriers to Merging Advertising and Marketing Technologies at Their Company According to US B2C Advertising/Marketing Decision-Makers, March 2017 (% of respondents) - eMarketer
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Barriers to Merging Advertising and Marketing Technologies at Their Company According to US B2C Advertising/Marketing Decision-Makers, March 2017 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Forrester Consulting | LiveIntent

  • Methodology:

    Data is from the June 2017 Forrester Consulting report titled "Kick-Start You Adtech/Martech Convergence" commissioned by LiveIntent. 108 US B2C advertising/marketing decision-makers from a variety of industries were surveyed during March 2017. Respondents identified their role as director (50%), VP (36%) and C-level executive (14%). Respondents identified the number of employees at their company as between 1,000-4,999 (55%), 5,000-19,999 (30%) and 20,000+ (15%).

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