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What Did US Ad Executives Think Was the Most Overrated Word/Term of 2018? (% of respondents) CHART PRO
Do Internet Users Worldwide Discover Brands Through Pre-Roll Video Ads? (% of respondents, by region, Q3 2018) CHART PRO
What Is the Leading Motivator Behind How US Senior-Level Decision-Makers Approach Technology Purchasing Decisions? (% of respondents, Q1 2018) CHART PRO
What Do UK Digital Media Professionals Think Will Offer the Biggest Opportunity for Digital Advertisers in 2019? (% of respondents) CHART PRO
Significant Programmatic Advertising Challenges According to UK Digital Media Professionals, Dec 2018 (% of respondents) CHART PRO
Advancing Marketing Attribution: A Companywide Blueprint for Success (Part 1 of a Two-Part Series) REPORT PRO
Getting Smart About Artificial Intelligence: Five Best Practices for Diving in REPORT PRO
How Advertisers Are Navigating Changing Auction Dynamics INTERVIEW PRO
How GroupM Utilizes Supply Path Optimization INTERVIEW PRO
In Search of Scale, Direct-to-Consumer Brands Flock to TV ARTICLE
How Data Science Is Changing Marketing Attribution ARTICLE