Barriers to Digital Ad Campaign Success According to US Brand-Side Digital Marketing Executives, Sep 2017 (% of respondents) - eMarketer
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Barriers to Digital Ad Campaign Success According to US Brand-Side Digital Marketing Executives, Sep 2017 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Viant

  • Methodology:

    Data is from the January 2018 Viant report titled "Power of the People: How People Based Marketing is Driving Change Across the US Advertising Industry" conducted by Censuswide. 250+ US brand-side digital marketing executives from companies with $50+ million in revenues were surveyed during September 2017. Viant is an advertising technology company under the Time Inc. umbrella.

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