Plans & Pricing
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(% of respondents)
Data is from the January 2018 Viant report titled "Power of the People: How People Based Marketing is Driving Change Across the US Advertising Industry" conducted by Censuswide. 250+ US brand-side digital marketing executives from companies with $50+ million in revenues were surveyed during September 2017. Viant is an advertising technology company under the Time Inc. umbrella.
Which Aspects of Product Content Have Stopped US B2B Buyers From Making a Purchase? (% of respondents, Nov 2018)
Social Media Advertising Practices that US Internet Users Believe the Government Should Regulate, April 2019 (% of respondents)
When Do US Marketing and Sales Professionals Plan to Implement Technology into Their Marketing Strategies? (% of respondents, Jan 2019)
How Do US Marketing and Sales Professionals Expect Their Marketing Technology Budget and Investment to Change in 2019? (% of respondents, Jan 2019)
How Are Companies Worldwide Handling the Digital Talent Gap? (% of respondents, May 2018)
Digital Display Ad Pricing StatPack: Banner, Video, Mobile and Native CPMs, and Pricing Trends to Watch for 2019
Location Intelligence 2019: Marketers Adapt to Evolving Privacy and Data Landscape
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
Why Advertisers Struggle To Get the Most Out of Their First-Party Data
In-House Analytics Platforms Help Data-Obsessed Agencies