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(% of total)
Ecommerce Foundation (formerly Ecommerce Europe)
Data is from the June 2015 Ecommerce Europe "European B2C E-commerce Report 2015." All Ecommerce Europe figures are estimates based on figures supplied by 17 national ecommerce associations in Europe and adjusted to follow the "Global Online Measurement Standard for E-commerce (GOMSEC)." Figures provided are in national currency which is then converted to euros based on the European Central Bank's average annual rate of exchange. Growth rates are calculated in the national currency. Ecommerce Europe defines B2C ecommerce sales as any business-to-consumer contract on the sale of products or services fully or partly via desktop, email, laptop, smartphones, smart wearables, tablets and QR codes. Figures exclude auto, B2B, bonds, C2C, delivery, returns, funds, houses and real estate, loans, mortgages, online gambling and gaming, overdrafts, savings accounts, stocks and shares, and utilities.
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