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(billions of € and % of total B2C sales)
GfK Netherlands | PostNL | Thuiswinkel
Data is from the March 2017 Thuiswinkel and PostNL report titled "Thuiswinkel Markt Monitor Q4 2016" conducted by GfK Netherlands as cited in press release. Approximately 7,500 internet users ages 15+ in the Netherlands were surveyed online quarterly during 2016. Additionally, data from GfK's consumer panels, including the ConsumerJury PersonenPanel, the ConsumerJury Huishoudpanel, the ConsumerScan Huishoudpanel, Tof-T and the Retail Panel was also considered in order to gain insight into the online consumer market in the Netherlands. Data in the report is in line with the Global Online Measurement Standard for E-commerce (GOMSEC).
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