Awareness of, Interest in and Intention to Purchase from Brands Among Internet Users in Japan Who Have Viewed Mobile Video* vs. TV Ads**, Sep 2015 (% of respondents) - eMarketer
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Awareness of, Interest in and Intention to Purchase from Brands Among Internet Users in Japan Who Have Viewed Mobile Video* vs. TV Ads**, Sep 2015 (% of respondents)

Awareness of, Interest in and Intention to Purchase from Brands Among Internet Users in Japan Who Have Viewed Mobile Video* vs. TV Ads**, Sep 2015 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    App-CM | Macromill

  • Methodology:

    Data is from a November 2015 App-CM survey titled "Brand Lift Effect" conducted by Macromill as cited in press release. 9,462 internet users in Japan were surveyed online during September 28-30, 2015 measuring the effect of nationwide TV and mobile video ad campaigns (serviced by App-CM) for an adventure film served during September 16-22, 2015.

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