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Halverson Group | Izea | Lightspeed | Research Now
Data is from the February 2017 Izea "The 2017 State of the Creator Economy Study" conducted by Lightspeed GMI and Research Now in partnership with Halverson Group and The Right Brain Consumer Consulting. Marketer and consumer surveys were conducted online during August-September 2016. Influencers and content marketers were surveyed in Canada (n=145) and the US (n=852) from Research Now's B2B panel and Izea's in-house panel. Social media users ages 18-70 were surveyed in Canada (n=300) and the US (n=1,000) from Lightspeed GMI's National Online Consumer Panels. Izea is a technology platform that connects marketers with influencers and content creators.
Leading Platforms Used for Influencer Campaigns According to US Marketers, Feb 2017 (% of respondents)
Methods Used to Find Influencers for Campaigns According to US Marketers, Feb 2017 (% of respondents)
Leading Considerations When Choosing Influencers for Campaigns According to US Marketers, Feb 2017 (% of respondents)
Ways in Which US Marketers Repurpose Influencer Content After Campaigns, Feb 2017 (% of respondents)
Average Number of Platforms Used for Influencer Campaigns According to US Marketers, Feb 2017 (% of respondents)
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