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Halverson Group | Izea | Lightspeed | Research Now
Data is from the February 2017 Izea "The 2017 State of the Creator Economy Study" conducted by Lightspeed GMI and Research Now in partnership with Halverson Group and The Right Brain Consumer Consulting. Marketer and consumer surveys were conducted online during August-September 2016. Influencers and content marketers were surveyed in Canada (n=145) and the US (n=852) from Research Now's B2B panel and Izea's in-house panel. Social media users ages 18-70 were surveyed in Canada (n=300) and the US (n=1,000) from Lightspeed GMI's National Online Consumer Panels. Izea is a technology platform that connects marketers with influencers and content creators.
Influencer Marketing Trends that US Marketers Plan to Adopt in 2018 (% of respondents)
Challenges of Influencer Marketing in 2018 According to US Marketers (% of respondents)
US Marketers Who Require that Influencers Disclose Sponsored Content to Comply with Federal Trade Commission (FTC) Regulations, Nov 2017 (% of respondents)
Social Media Platforms that Are Most Important to Their 2018 Influencer Marketing Strategy According to US Marketers (% of respondents)
Expected Change in 2018 Influencer Marketing Budget According to US Marketers (% of respondents)
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The Global Media Intelligence Report, 2017
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