Awareness of FTC Guidelines on Influencer Marketing Among US Influencers and Marketers, 2014-2016 (% of respondents) - eMarketer
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Awareness of FTC Guidelines on Influencer Marketing Among US Influencers and Marketers, 2014-2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Halverson Group | Izea | Lightspeed | Research Now

  • Methodology:

    Data is from the February 2017 Izea "The 2017 State of the Creator Economy Study" conducted by Lightspeed GMI and Research Now in partnership with Halverson Group and The Right Brain Consumer Consulting. Marketer and consumer surveys were conducted online during August-September 2016. Influencers and content marketers were surveyed in Canada (n=145) and the US (n=852) from Research Now's B2B panel and Izea's in-house panel. Social media users ages 18-70 were surveyed in Canada (n=300) and the US (n=1,000) from Lightspeed GMI's National Online Consumer Panels. Izea is a technology platform that connects marketers with influencers and content creators.

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