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Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.
Share of Time Spent per Day with Major Media by Adults in India, Japan and South Korea, 2017 (% of total)
Average Time Spent per Day with TV* vs. Digital Media by Adults in Japan, 2014-2019 (hrs:mins)
Traditional Media Ad Spending Growth in Japan, by Industry and Media, 2016 (% change)
Traditional Media Ad Spending in Japan, by Industry and Media, 2016 (billions of ¥)
Weekly Time Spent Playing Smartphone Games According to Smartphone Gamers in Japan, Dec 2016 (% of respondents)
Asia-Pacific Time Spent with Media: China, Japan, South Korea and India Estimates and Forecasts for 2013–2018
Global Digital Ad Spending 2016: A Country-by-Country Look by Industry
In Japan, Reading Books Is Still a Print Affair
In Japan, Most Avoid TV Before Bed