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Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.
Weekly Time Spent Playing Smartphone Games According to Smartphone Gamers in Japan, Dec 2016 (% of respondents)
Frequency with Which Smartphone Gamers in Japan Play Smartphone Gaming Apps, Dec 2016 (% of respondents)
Daily Time Spent Watching TV Among Consumers in Select Countries, 2015 (minutes)
Share of Average Time Spent per Day with Select Media by Adults vs. Ad Spending Share in Select Countries in Asia-Pacific, 2016 (% of total)
Share of Average Time Spent per Day with Select Media by Adults in Japan vs. Japan Ad Spending Share, 2014-2016 (% of total)
Asia-Pacific Time Spent with Media: China, Japan, South Korea and India Estimates and Forecasts for 2013–2018
Global Digital Ad Spending 2016: A Country-by-Country Look by Industry
In Japan, Reading Books Is Still a Print Affair
In Japan, Most Avoid TV Before Bed