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Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.
Average Daily Time Spent with TV, Paid* Video-on-Demand (VOD) and Free** VOD Among Internet Users in Japan, by User Type, July 2017 (minutes)
Share of Time Spent per Day with Major Media by Adults in India, Japan and South Korea, 2017 (% of total)
Media Used by Consumers in Japan to Consume Content/Info, by Type, Sep 2016 (% of respondents)
Average Time Spent per Day with TV* vs. Digital Media by Adults in Japan, 2014-2019 (hrs:mins)
Traditional Media Ad Spending in Japan, by Industry and Media, 2016 (billions of ¥)
Asia-Pacific Time Spent with Media: China, Japan, South Korea and India Estimates and Forecasts for 2013–2018
Global Digital Ad Spending 2016: A Country-by-Country Look by Industry
In Japan, Reading Books Is Still a Print Affair
In Japan, Most Avoid TV Before Bed