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Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.
Share of Time Spent per Day with Major Media by Adults in France, Germany and the UK*, 2017 (% of total)
Consumers in Germany Who Trust Traditional Press, by Age, 2015 & 2016 (% of respondents in each group)
Leading Industries in Germany, Ranked by Online Ad Spending, 2015 & 2016 (millions of €)
Top 10 Entertainment Industry Advertisers in Germany, Ranked by Mobile Ad Spending, H1 2016 (thousands of €)
Entertainment Industry Total Media Ad Spending Share in Germany, by Media, H1 2016 (millions of € and % of total)
Global Digital Ad Spending 2016: A Country-by-Country Look by Industry
Global Digital Ad Spending by Industry: A Country-by-Country Look
Multiscreening Coexists Alongside TV in Western Europe
New Data Signals German Advertisers Are Growing More Comfortable with Programmatic