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Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.
Consumers in Germany Who Use the Internet Simultaneously While Watching TV, by Device, 2014-2017 (% of respondents)
Daily Time Spent with Select Media Among Consumers in Germany, 2014-2017 (minutes)
Average Weekly Time Spent Playing Video Games Among Esports Fans in Select Countries, June 2017 (hours)
Digital Ad Benchmarks in Germany: On-Target Rate, by Industry and Device, 2013-2016 (% of impressions measured by Nielsen)
Average Daily Time Spent with Media Among Consumers in Select Countries in Western Europe, 2013-2019 (minutes)
The Global Media Intelligence Report, 2017
Global Digital Ad Spending 2016: A Country-by-Country Look by Industry
In Germany, Millennials' Divided Attention Spans Lead Marketers to Multiscreen Strategies