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Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.
Digital Ad Benchmarks in Germany: On-Target Rate, by Industry and Device, 2013-2016 (% of impressions measured by Nielsen)
Average Daily Time Spent with Media Among Consumers in Select Countries in Western Europe, 2013-2019 (minutes)
Average Time Spent per Day with TV* vs. Digital Media by Adults in Germany, 2014-2019 (hrs:mins)
Average Time Spent per Day with Major Media by Adults in Germany, 2014-2019 (hrs:mins)
Share of Average Time Spent per Day with Select Media by Adults in Germany vs. Ad Spending Share in Germany, 2015-2017 (% of total)
Global Digital Ad Spending 2016: A Country-by-Country Look by Industry
Global Digital Ad Spending by Industry: A Country-by-Country Look
In Germany, Millennials' Divided Attention Spans Lead Marketers to Multiscreen Strategies