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Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.
Apps that US Digital Shoppers Access During a Digital Shopping Session, Dec 2017 (% of respondents)
US Retail Ecommerce Sales, Desktop vs. Mobile*, Q1 2012-Q4 2017 (billions and % change vs. same period of prior year)
Digital Marketing Tactics on Which Client-Side Marketers Worldwide Plan to Increase Spending in 2018 (% of respondents)
Digital Areas that Are Top Priorities in 2018 According to Client-Side Marketers Worldwide (% of respondents)
Most Exciting Opportunity for Their Company in 2018 According to Client-Side Marketers Worldwide (% of respondents)
Global Proximity Mobile Payment Users: eMarketer's Estimates for 2016–2021
Attribution Beyond Marketing: Using All Company Touchpoints to Achieve a True Customer View
The Next Great AI Advancements Will Come from Marketer-Vendor Partnerships
Mobile Apps, Influencer Marketing Top Fraud Targets for 2018
Mobile Measurement: With So Much Data, Why Is Attribution Hard?
Data Feed: February 12, 2018